In-Scene Media is the broad category of using software to integrate brands directly into content in post-production.  Instead of having to be on-set during filming, brands can be brought in after the fact.  Rembrand has pioneered an innovative way to leverage AI technology to integrate brands using its proprietary Spatially-Aware AI to insert brands in a natural, seamless and realistic fashion.  Virtual Product Placement is a subset of In-Scene Media that is focused on inserting actual brand products into those videos, while In-Scene Media is broader and can include ways of bringing intangible brands or their logos into content in a natural way using digital screens, artwork, posters and framed pictures or even holograms.  All of these enable a new way to reach an audience in highly targeted content in a way that cannot be skipped but always captures attention.

Getting started as an advertiser is very easy.  First, use the contact us form on our website and drop us a note.  Once engaged with our team, we will simply need an audience brief that details who you are looking to reach, over what period of time, and at what budget.  Our team will then use our tools to curate a list of content across creators and CTV and a schedule of videos where your brand can be placed.  We then work with you to select from our library of creative executions or build a custom model for you.  Once approved, we proceed to insert according to the calendar and you can see cumulative views, reach and comments in real-time through Rembrand reporting.  If you are looking for additional brand metrics to evaluate, we can integrate various 3rd party measurement tools as well.

If you are a creator, content owner or media company that is looking to monetize video in a new and efficient way, we can help.  Simply reach out to us and let us know what kinds of content you have to work with, what rights you have to the content, and where that content is published.  This information allows us to best determine which use case will meet your needs.  Rembrand offers a managed service approach, a self-service model with our AI Studio, and a hybrid approach where we can combine the two into something that works best for you.  Once launched, you will simply use our AI Studio to gain access to our Spatially-Aware AI and embed brands in different ways, either across an entire viewing landscape or through programmatic means.

Absolutely.  Our self-service AI Studio is open for use now and you can get registered to check it out and get started by visiting app.rembrand.com and setting up a login.

In-Scene Media can be used to do almost anything.  ISM is video augmentation at its core.  The software is primarily used for inserting brands into videos, but our users are encouraged to find new and exciting ways to drive more usage of the tool across all their content.  You can “bling” your set, or create an entirely new background.  You can add affiliate links and images to your content.  You can augment the story with brands and products that appear and capture attention.  You can do anything you can do with a traditional green screen, without the green screen.