Latest News from Rembrand

News about the Series A financing round for Rembrand

These announcements come at a time when the ad industry is struggling with ad blockers, skip buttons and a general consumer annoyance with advertising. Rembrand CEO, Omar Tawakol says, “Consumers don’t want their favorite content to be interrupted with ads. For decades the industry had adopted a more native way of getting brands placed into content but that required a very heavy lift . Now, with AI we have a scalable way to place brands in-scene that is as scalable as any media campaign.”

The growth of virtual product placement in 2024 is expected to be driven by technological advancements, increased personalization, and the integration of virtual products into diverse digital landscapes. As advertisers explore these opportunities, the landscape of virtual product placement is likely to evolve and offer exciting new possibilities for engaging and effective brand promotion.

In the ever-evolving landscape of brand engagement, Rembrand is at the forefront, transforming the way brands connect with audiences through non-interruptive media solutions. Today, we're thrilled to unveil our latest innovations: Character Units and Hologram Units. These groundbreaking additions, exclusive to our In-Scene Media platform, elevate our existing portfolio—Poster Units (Simple, Animated, 3D Animated) and Product Units (Virtual and Animated Product Placement)—offering brands unparalleled avenues for captivating and non-disruptive audience engagement.

The most important thing to consider during this period of change is the signal from consumers that is very clear and concise. They do not like commercial interruption. Data on this is clear.

Rembrand won big at this year's AdExchanger Awards!

Rembrand was named one of the hottest AdTech companies of 2023 by Business Insider and we are honored to be in such great company.

Sedlak returns to his AdTech/MarTech roots, rejoining BlueKai leadership to help define Enhanced In-Scene Advertising and build on a successful first year of growth.

Rembrand, a leader in cutting-edge Spatially-Aware AI™ technology for content creation, monetization, and advertising, is proud to announce the launch of groundbreaking integrations for its Rembrand AI Studio. These innovations offer seamless support for the industry’s top video editing platforms, revolutionizing how the video industry leverages In-Scene Media for more immersive and impactful content. As a result of these integrations, content creators are able to control and manage monetization of their own video content without interruptive forms of advertising.

Best AdTech Innovation Award from Digiday in 2024

Product placement, one of the oldest tricks in advertisers’ toolbox, is getting an A.I. makeover. New technology has made it easier to insert digital, realistic-looking versions of soda cans and shampoo onto the tables and walls of videos on YouTube and TikTok. And a growing group of creators and advertisers is grabbing at the chance for an additional revenue stream.

Enhanced In-Scene Advertising, with its ability to capture attention, align with consumer behaviors, and provide measurable results, emerges as the solution advertisers have been seeking to transform video advertising.

Rembrand has pioneered the use of Spatially Aware AI (™), which we call Regenerative Fusion (™). We have leveraged our advancements in this area to create a new form of video advertising that is unskippable, unblockable and non-interruptive to content. It entertains and engages audiences, delivering additional monetization to creators, consumer attention to brands, and delight to consumers. We call this In-Scene Media. After 18 months of being in the market, we are thrilled to start giving creators the ability to make In-Scene Media a part of every video.

Our In-Scene Media placements are the next evolutionary step beyond Product Placement because they always get noticed.

“It enables brands to be integrated into content in a way that doesn’t interrupt, and it absolutely captures attention,” he said. “So far, we have seen a four-times more efficient cost-per-second-viewed for brands when they use our model versus standard video advertising.”

Rembrand believes its technology could power the future of podcasting, and, more ambitiously, all video product-placement in general, moving the form beyond visual effects and relying entirely on AI to do the creating.