News about the Series A financing round for Rembrand

Rembrand offers Organic Video Advertising in the content that people love. Find out how we do it by watch a video.

These announcements come at a time when the ad industry is struggling with ad blockers, skip buttons and a general consumer annoyance with advertising. Rembrand CEO, Omar Tawakol says, “Consumers don’t want their favorite content to be interrupted with ads. For decades the industry had adopted a more native way of getting brands placed into content but that required a very heavy lift . Now, with AI we have a scalable way to place brands in-scene that is as scalable as any media campaign.”

Storytelling requires a flow, and when that flow is interrupted, it sucks. Advertising should never interrupt the flow of the story to simply go tell a different story. It takes the human brain between 2-10 minutes to get back into a flow and once interrupted, it has to take that time to get back into it.

The growth of virtual product placement in 2024 is expected to be driven by technological advancements, increased personalization, and the integration of virtual products into diverse digital landscapes. As advertisers explore these opportunities, the landscape of virtual product placement is likely to evolve and offer exciting new possibilities for engaging and effective brand promotion.

Enhanced In-Scene Advertising emerges as a beacon of innovation in the dynamic world of video marketing. As the industry navigates the changing tides, the adoption of AI-driven technologies signals not just a trend but a fundamental shift towards a more effective and sustainable advertising future.

As you navigate this exciting new landscape, remember that AI is not a replacement for human creativity and strategic thinking. It's a powerful tool that augments and enhances your abilities, allowing you to focus on what truly matters: crafting compelling brand stories and building lasting relationships with your customers.

In the ever-evolving landscape of brand engagement, Rembrand is at the forefront, transforming the way brands connect with audiences through non-interruptive media solutions. Today, we're thrilled to unveil our latest innovations: Character Units and Hologram Units. These groundbreaking additions, exclusive to our In-Scene Media platform, elevate our existing portfolio—Poster Units (Simple, Animated, 3D Animated) and Product Units (Virtual and Animated Product Placement)—offering brands unparalleled avenues for captivating and non-disruptive audience engagement.

The industry is witnessing a shift towards solutions that balance effectiveness, efficiency, and consumer satisfaction. As Enhanced In-Scene Advertising continues to unfold success stories, it stands poised to redefine the advertising landscape, offering a dynamic and engaging future for brands willing to innovate.

In the digital age, ad blockers have become a prevalent tool for consumers of media worldwide. According to Censuswide in a 2024 study, 52 percent of Americans use an adblocker, up from 34 percent in 2022. As marketing professionals, we can no longer ignore the impact of ad blockers on our strategies and campaigns. Understanding the state of ad blocking and its implications is crucial for adapting to the ever-changing digital landscape.

In today's digital landscape, where consumers are bombarded with endless advertising messages, building genuine brand loyalty is more challenging than ever. However, there's a powerful strategy that can help brands cut through the noise and forge meaningful connections with their target audiences: partnering with creators and influencers who have passionate and loyal followings.

Generative AI has immense potential to transform advertising and marketing workflows. Here are a few ways companies can effectively integrate generative AI into their strategies.

The passion economy is still in its early stages, but it has the potential to reshape the way brands connect with consumers. By embracing this trend and partnering with passionate creators, brands can build lasting relationships with loyal customers and thrive in the digital age.

The most important thing to consider during this period of change is the signal from consumers that is very clear and concise. They do not like commercial interruption. Data on this is clear.

These trends suggest that the future advertising media mix will be more dynamic, data-driven, and consumer-centric. How do you see these trends impacting your own advertising strategies?

The decline in video ad view rates due to ad skipping and ad-free subscriptions is reshaping the advertising industry. Advertisers and publishers must adapt to these changes by exploring new advertising models, focusing on quality and relevance, and leveraging technology to create more engaging and personalized ad experiences. By doing so, they can navigate this evolving landscape and continue to connect with their audiences effectively.

These advancements are making video editing and content creation more efficient and accessible, allowing creators to produce high-quality videos with less effort. How do you see these technologies fitting into your projects?

Rembrand won big at this year's AdExchanger Awards!

Rembrand was named one of the hottest AdTech companies of 2023 by Business Insider and we are honored to be in such great company.

Sedlak returns to his AdTech/MarTech roots, rejoining BlueKai leadership to help define Enhanced In-Scene Advertising and build on a successful first year of growth.

Rembrand, a leader in cutting-edge Spatially-Aware AI™ technology for content creation, monetization, and advertising, is proud to announce the launch of groundbreaking integrations for its Rembrand AI Studio. These innovations offer seamless support for the industry’s top video editing platforms, revolutionizing how the video industry leverages In-Scene Media for more immersive and impactful content. As a result of these integrations, content creators are able to control and manage monetization of their own video content without interruptive forms of advertising.

Best AdTech Innovation Award from Digiday in 2024

How to Engage Audiences Who Skip, Block, and Pay to Avoid Ads

The industry's trajectory is unmistakably veering towards methods that not only capture attention but also align with the preferences of a discerning audience. Enhanced In-Scene Advertising stands at the forefront of this evolution, paving the way for a more impactful and consumer-centric advertising landscape.

Product placement, one of the oldest tricks in advertisers’ toolbox, is getting an A.I. makeover. New technology has made it easier to insert digital, realistic-looking versions of soda cans and shampoo onto the tables and walls of videos on YouTube and TikTok. And a growing group of creators and advertisers is grabbing at the chance for an additional revenue stream.

Enhanced In-Scene Advertising, with its ability to capture attention, align with consumer behaviors, and provide measurable results, emerges as the solution advertisers have been seeking to transform video advertising.

As artificial intelligence continues to develop and gain prominence in the world of advertising, misconceptions and myths have emerged, often fueled by oversimplified narratives or exaggerated claims. In this rapidly evolving landscape, it's crucial for marketers, advertisers, and executives to separate fact from fiction and develop a realistic and balanced understanding of AI's current capabilities and limitations.

A little about how to maximize your leverage with AI in video advertising.

In today's crowded marketplace with constantly developing technology, achieving instant brand recognition is the golden goose for marketers. A brand that resonates deeply with its target audience, especially the youth, can unlock unrivaled loyalty and advocacy, spreading fast by going viral. But how do you craft a brand identity that cuts through the noise and leaves a lasting impression? The answer lies in the power of captivating visuals, catchy slogans, and innovative advertising strategies.

Rembrand has pioneered the use of Spatially Aware AI (™), which we call Regenerative Fusion (™). We have leveraged our advancements in this area to create a new form of video advertising that is unskippable, unblockable and non-interruptive to content. It entertains and engages audiences, delivering additional monetization to creators, consumer attention to brands, and delight to consumers. We call this In-Scene Media. After 18 months of being in the market, we are thrilled to start giving creators the ability to make In-Scene Media a part of every video.

Would you like to explore how to leverage influencer marketing for your own projects or need tips on finding the right influencers?

In the ever-evolving landscape of advertising, product placement has emerged as a powerful tool for brands to connect with audiences. Whether it’s a subtle appearance of a smartphone in a popular TV show or a character sipping a recognizable soft drink in a movie, product placement strategically integrates products into various forms of media.

Around 75% of ISM placements are embedded in YouTube videos, and more often than ever before, YouTube is being watched on a CTV device. In the past, YouTube was confined to desktops and mobile devices, but these are no longer the case. This echoes the overall growth of CTV across the industry.

In-Scene Media represents the future of advertising, offering a powerful way for brands to drive awareness and connect with audiences. By embedding products into the content people love, brands can achieve higher engagement, recall, and trust. Whether through collaborations with creators or integrations into major studio productions, In-Scene Media is a valuable tool for any brand looking to make a lasting impact.

Turning Viewers Into Fans Without Disrupting Their Experience

The video advertising industry needs to evolve towards a more accurate and fair pricing model: Cost Per Second Viewed (CPSV). This approach would better reflect the true value that brands receive from their video content, aligning costs with actual viewer engagement.

Our In-Scene Media placements are the next evolutionary step beyond Product Placement because they always get noticed.

Enhanced In-Scene Advertising is not just a progression; it's a leap into a future where brands can seamlessly integrate into content with speed, precision, and creativity. As the industry continues to embrace AI-driven solutions, Enhanced In-Scene Advertising stands at the forefront, shaping the narrative of the advertising landscape.

These benefits make LLMs a powerful tool for enhancing video content understanding and leveraging it for various applications. How do you see these capabilities fitting into your own projects?

Leveraging AI to Break Through Q4 Clutter and Drive Results

Amidst the excitement, it's crucial for marketing leaders to separate the hype from reality and approach AI with a strategic mindset. After all, the AI has to serve a purpose other than simply checking a box on the list of innovations you are looking to achieve this year.

“It enables brands to be integrated into content in a way that doesn’t interrupt, and it absolutely captures attention,” he said. “So far, we have seen a four-times more efficient cost-per-second-viewed for brands when they use our model versus standard video advertising.”

Rembrand believes its technology could power the future of podcasting, and, more ambitiously, all video product-placement in general, moving the form beyond visual effects and relying entirely on AI to do the creating.

In cheers to the new year, here is a shakespearean ode to virtual product placement. If you feel so inclined, record yourself reciting this poem, or rapping it, and maybe we will feature you in an upcominig video with Rembrand product placement!