PepsiCo and Rembrand win Best AdTech Innovation with Digiday Awards

The passion economy is still in its early stages, but it has the potential to reshape the way brands connect with consumers. By embracing this trend and partnering with passionate creators, brands can build lasting relationships with loyal customers and thrive in the digital age.

In today's digital landscape, where consumers are bombarded with endless advertising messages, building genuine brand loyalty is more challenging than ever. However, there's a powerful strategy that can help brands cut through the noise and forge meaningful connections with their target audiences: partnering with creators and influencers who have passionate and loyal followings.